Denise L. Christy
Founder & CEO
Denise is a leading executive in the health care industry with more than 30 years of experience in managed health care. Her rise in the industry began in Grand Rapids when she successfully built the start-up HMO Priority Health into a $200 million enterprise. Through her efforts as the Chief Marketing Officer at SelectCare Inc., Denise led a successful turnaround resulting in a substantial increase in new business and the launch of new product lines by forging strong relationships with clients, brokers, and labor leadership.After the sale of SelectCare in Detroit, Denise was recruited to United Healthcare Inc. in Minneapolis, where she served as the National VP of Sales Operations for their small business division. In 2003, she was recruited by Humana to create a vision for expansion and growth as its president in Michigan. The Indiana market was added to her region and she led the Ford and UAW VEBA Trust Account relationships for business in Kentucky, Ohio, Florida, and Wisconsin.Denise is a proven visionary and creative thinker. She founded The Custom Benefit Store because she is professionally committed to bringing higher levels of engagement by consumers with their health care experience.
Maria is the voice you will hear often when you call for assistance. She has focused her career on customer service and advertising both within a family financial business and at The Custom Benefit Store. After 2 years at Donadio Financial, Maria joined The Custom Benefit Store in 2015 where she provides excellent customer service as well as analysis and quotes for our clients.
In her free time Maria is committed to creating awareness of domestic violence through social media and advertising campaigns and promoting pet foster care and adoption.
Maria has a BBA from Northwood University in Midland Michigan and was a member of Delta Zeta Sorority – Xi Eta Chapter.
Mary Beth Keller
Mary Beth is responsible for making sure everything works as intended at the Custom Benefit Store. She processes new business from inception through implementation as well as managing all renewals, billing and agent support requests. Mary Beth joined The Custom Benefit Store at its inception in 2013. Prior to joining The Custom Benefit Store, Mary Beth had a career in office management performing everything from financial management, scheduling and employee training and development at Marsh Supermarkets to sales, instruction support and event coordination at Sacred Heart Seminary.Mary Beth is a graduate of St. Mary’s of the Woods College in Indiana.
Business Development Executive
Catherine joined The Custom Benefit Store a year ago in the role of Business Development Executive for southeastern Michigan. She has experience in health insurance, as well as in ancillary and specialty lines. She worked in provider relations, sales and account management at SelectCare, a regional HMO/PPO company, and most recently with the voluntary benefits products at Assurant. She is practiced in transforming client relations in to that of a valued business partner, with an emphasis on training and education, and is excited to present the Custom Benefit Store to both agents and employer groups.
In her free time Catherine enjoys volunteering for Juvenile Diabetes Research Foundation, Angel’s Place, and Marian and Brother Rice High Schools.
Catherine holds a Resident Producer License (Accident and Health, Life).
Business Development Executive
Erich has spent the better part of the last decade providing clients with solutions for their insurance needs – first at Farmers Insurance in Kentwood MI and then Liberty Mutual in Kentwood, MI. Erich joined The Custom Benefit Store early on in its inception in 2013 as its first sales executive and employee. Since then, he has been critical to the business development of The Custom Benefit Store in his work certifying and educating agents on private exchanges and helping to implement new business cases. Erich’s work to engage with all parties from agents
and clients to carriers and tech partners helps to ensure a smooth implementation of their services from start to finish.Erich is a new father so his free time is mainly spent with his family, however, when time permits he likes to support a number of charities and fundraisers in his community.
Erich has studied both at Trinity Christian College in Palos Heights, IL and Grand Rapids Community College in Grand Rapids, MI.